Markt- und Kundensegmentierung: Kundenorientierte Markterfassung und -bearbeitung (Kohlhammer Editio
| Autor | |
| Número de artículo | 6938574724 |
| DE,FR,ES,IT,CH,BE | |
| Terminal correspondant | Android, iPhone, iPad, PC |
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Marktsegmentierung – Wikipedia ~ Marktsegmentierung ist die Aufteilung eines Gesamtmarktes in Marktsegmente sowie die Bearbeitung eines oder mehrerer dieser Marktsegmente Die Marktsegmentierung besteht einerseits aus der Markterfassung und dem Prozess der Marktaufteilung sowie andererseits aus der Marktbearbeitung d h der Auswahl von Segmenten und ihrer Bearbeitung mittels
Verbrauchertyp – Wikipedia ~ Beispiele LOHAS bezeichnet einen Verbrauchertyp mit überdurchschnittlichem Einkommen der durch sein Verbraucherverhalten z B eine gezielte Produktauswahl eine bewusste Vermeidung von Billigangeboten Gesundheit und Nachhaltigkeit fördern will
